Sterling Silver "#1 Mom" Charm
Every piece of Wal-Mart jewelry passes rigorous inspection at our Quality Assurance labs. So you can buy with confidence — guaranteed.
6-7/8 Carat Lemon Quartz Yellow Gold Cocktail Ring
Every piece of Wal-Mart jewelry passes rigorous inspection at our Quality Assurance labs. So you can buy with confidence — guaranteed.
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Championship Hold'em
Get killer advice on how to win more money in rammin'-jammin' games, kill-pot, jackpot, shorthanded, and other cash games, plus tournament strategies for small buy-in, big buy-in, rebuy, incremental add-on, satellite and big-field major tournaments.
Championship Hold'em
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Saving Strawberry Farm
One penny.
In the hot, mean summer of 1933, a penny is enough to buy caramels or red hots or peppermint sticks or licorice strings. Is it enough to buy Miss Elsie's Strawberry Farm?
There's only one way to find out.
Saving Strawberry Farm
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Colored Gemstones: The Antoinette Matlins Buying Guide: How to Select, Buy, Care for & Enjoy Sapphires, Emeralds, Rubies and Other Colore
Today's market of gem sales on TV Internet auctions, more gemstone varieties of choose from--"including altogether new gems--"new gem cuts, new treatments and new brauds demands that buyers turn to a source of expert guidance. Whether buying for personal pleasure or for investment.This comprehensive resource is the "unofficial bible" for colored stone buying. Gem expert and best-selling author Antoinette Matlins shows anyone shopping for colored gemstones how to get the most for their money. In this practical and easy-to-understand guide, Matlins explains "in detail everything you need to know to buy and care for colored gemstones with confidence and knowledge.
Colored Gemstones: The Antoinette Matlins Buying Guide: How to Select, Buy, Care for & Enjoy Sapphires, Emeralds, Rubies and Other Colore
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The Power of Cohort Marketing: Five Proven Strategies for Tapping the Minds and Pocketbooks of Seven Generations by Geoffrey E. Meredith, ISBN 0764553941
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?
"Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile.
The Power of Cohort Marketing: Five Proven Strategies for Tapping the Minds and Pocketbooks of Seven Generations by Geoffrey E. Meredith, ISBN 0764553941
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The Fake Factor: Why We Love Brands But Buy Fakes
The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility. The financial and emotional benefits of fakes for both consumers and fake manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those interested in the luxury goods market, this unusual analysis provides a fresh perspective on marketing's ever-elusive desire to understand what it is that drives consumers to buy what they buy.
The Fake Factor: Why We Love Brands But Buy Fakes
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