The Fake Factor: Why We Love Brands But Buy Fakes
The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility. The financial and emotional benefits of fakes for both consumers and fake manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those interested in the luxury goods market, this unusual analysis provides a fresh perspective on marketing's ever-elusive desire to understand what it is that drives consumers to buy what they buy.
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The Fake Factor: Why We Love Brands But Buy Fakes
The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility. The financial and emotional benefits of fakes for both consumers and fake manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those interested in the luxury goods market, this unusual analysis provides a fresh perspective on marketing's ever-elusive desire to understand what it is that drives consumers to buy what they buy.
The Fake Factor: Why We Love Brands But Buy Fakes
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Bush Family Fortunes: The Best Democracy Money Can Buy (Widescreen)
This hour long documentary follows the award-winning reporter-sleuth Greg Palast on the trail of the Bush family, from Florida election finagling, to the Saudi connection, to the Bush team's spiking the FBI investigation of the Bin Laden family and the secret State Department plans for post-war Iraq. These are the hard-hitting reports that have been seen in films like Michael Moore's "Fahrenheit 9/11," broadcast internationally on BBC Newsnight television, and are found in Palast's international bestselling book "The Best Democracy Money Can Buy."
DVD ROM
Interview with Greg Palast revealing political paybacks and human cost; the state of journalism and the media in the US; the 2000 election debacle; and the Help America Vote Act and Computerized Voting.
Interactive Documents: This exclusive bonus feature allows viewers to look closer at the trail of money and political paybacks that are second nature within the Bush Family's political practices. See the...
Bush Family Fortunes: The Best Democracy Money Can Buy (Widescreen)
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Sterling Silver Lipstick Charm
Every piece of Wal-Mart jewelry passes rigorous inspection at our Quality Assurance labs. So you can buy with confidence — guaranteed.
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How to Value, Buy, or Sell a Financial Advisory Practice: A Manual on Mergers, Acquisitions, and Transition Planning
Financial planning is a young industry. The International Association of Financial Planning - one of the predecessors to the Financial Planning Association - was formed less than forty years ago. But as the profession's first tier of advisers reaches maturity, the decisions that may be part of transition planning for their firms loom large. A sale? A partner buyout? A merger? No matter what the choice, its viability hinges on one critical issue - the value of the firm. Unfortunately, many advisers - whether veteran or novice - simply don't know the worth of their practice or how to influence it. That's why "How to Value, Buy, or Sell a Financial-Advisory Practice" is such an important book. It takes advisers carefully through the logic and the legwork of coming to a true assessment of one of their most important personal assets?their business.
How to Value, Buy, or Sell a Financial Advisory Practice: A Manual on Mergers, Acquisitions, and Transition Planning
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How to Buy Food for Economy and Quality: Recommendations of the United States Department of Agriculture by USDA, ISBN 0486219135
Information-packed book shows how to buy the best economically, describes most common foods, gives you tips on what to buy, and shows what to look for in the foods you do buy. Original Dover publication of 14 USDA reprints. Over 100 illustrations.
How to Buy Food for Economy and Quality: Recommendations of the United States Department of Agriculture by USDA, ISBN 0486219135
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Juanito Jones - Vol. 1 (DVD)
Originally airing on the Spanish-language Univision Network, JUANITO JONES is a young boy who, along with Sombra, his teddy bear, travels far and away on fantastic adventure and must use his wits to get out of dangerous situations. Intended for children of ages 3-10. DVD Features: Region 1 Keep Case Full Frame Audio: Dolby Digital Stereo - Spanish Dolby Digital Stereo - English Additional Release Material: Downloadable Trading Cards Text/Photo Galleries: Biography - 1. Juanito Jones...
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Last Dance, Last Chance by Ann Rule, ISBN 067102535X
"America's best true-crime writer" ("Kirkus Reviews") presents an all-new collection of crime stories drawn from her private files. Featured is the story of cosmetic surgeon Anthony Pignataro, a surgical sociopath who carved a deadly swath across western New York State, perceiving himself as a medical genius being persecuted by a cruel and jealous world. Original.
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Arba In-Depth: Economics and Business
Critical reviews of quality reference titles by subject-experts cover general business reference titles, as well as specialized publications.
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QUEEN - JEWELS [IMPORT]
I WAS BORN TO LOVE YOU WE WILL ROCK YOU WE ARE THE CHAMPIONS DONT STOP ME NOW TOO MUCH LOVE WILL KILL YOU LET ME LIVE YOURE MY BEST FRIEND UNDER PRESSURE RADIO GAGA SOMEBODY TO LOVE KILLER QUEEN ANOTHER ONE BITES THE DUST CRAZY LITTLE THING CALLED LOVE FLASHS THEME SHOW MUST GO ON BOHEMIAN RAPSODY Japanese exclusive collection of tracks that have appeared on television commercials & in films.Japanese exclusive collection of tracks that have appeared on television commercials & in...
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Southern Ladies and Gentlemen by Florence King, ISBN 0312099150
A humorous, sharp, scathing, and affectionate guide to the ways and means of the Southern culture, including story types such as the Southern Woman, the Self-Rejuvenating Virgin, and the Good Ole' Boy.
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